MEET

ADAM

Jack of all trades.

Master of some.

Creative and curious professional with a diverse background, strong communication skills, and a knack for turning ideas into action. Passionate about user experience, process improvement, and building things that matter.

One thing I’ve learned is that clear thinking, honest collaboration, and useful systems tend to outperform noise. I focus on what works, and I keep things moving.

Project: April 2024 – Present

Freelance Marketing Lead

Own and execute the full marketing calendar, driven by performance insights and seasonal trends.
Lead end-to-end content creation across advertising, product pages, newsletters, social media, and brand collaborations.
Manage external agencies and freelancers to deliver high-impact creatives across campaigns.
Boosted email performance with a +79%YoY revenue increase.
Improved newsletter and automation campaign engagement with a +95% YoY increase in click rates and +41% YoY increase in attributable revenue.
Optimized Shopify and Amazon storefronts leading to a 25% in average order value.
Enhanced engagement and retention through automated email flows, loyalty programs, and CRM initiatives.
Develop strategic brand partnerships to deliver added value and reach new audiences.

Freelance Growth Advisor

Project: August 2023 – March 2024

Brought in to reverse declining conversions and revenue; delivered +106% YoY conversions and +107% revenue growth.
Overhauled UX, restructured navigation, and prioritised web development to improve site performance.
Rebuilt SEO and PPC from the ground up including technical audits, new tracking setup, and smarter targeting.
Refined team roles, introduced unified brand guidelines, and cut content lead-times from weeks to days.
Developed analytics and reporting systems for data-driven marketing decisions, including Google Analytics integrations and dashboard creation.

March 2023 – September 2023

Interim Head of Marketing

Stepped in as interim Head of Marketing post-Series B, extending from 3 to 6 months amid leadership transition.
Tackled team burnout and misalignment by rebuilding strategy, structure, and focus across remote teams.
Overhauled data systems to deliver reliable insights and guide key decisions.
Set up a unified, performance-driven team ready for long-term leadership handover.

September 2021 – September 2023

Campaign Manager

Led multi-channel digital campaigns that increased marketing qualified leads by 88% and supported global sales growth.
Worked with sales, customer success, and content teams to improve site performance and campaign strategy.
Built and refined nurture flows to boost lead-to-opportunity conversion.
Streamlined marketing ops using automation tools and channel testing.
Improved newsletter and automation campaign engagement with a +95% YoY increase in click rates and +41% YoY increase in attributable revenue.
Delivered content-led organic growth, database hygiene, and clear exec reporting.

November 2018 – September 2021

Digital Marketing Specialist

Owned digital marketing strategy across Europe, doubling customer acquisition while cutting cost per acquisition by 66%.
Shifted performance marketing in-house, maintaining results and improving budget control.
Ran full-funnel campaigns across paid, owned, and earned media, managing a €1M+ annual budget.
Partnered with internal and external teams to launch brand campaigns and optimise ongoing digital activity.
Built the analytics and reporting setup used to steer eCommerce, retention, and brand decisions.