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  • “I’m a jack of all trades”
  • Things I wish I new when I started
  • The trusted / go-to source I wish I had when I started
  • I will use this blog as a tool to become a better marketer
  • “They say write about the things you know. Well this is a little different.”
  • Background of PBD

Frequency (per month) :

  • 1x per month: Featured post (Deep-dive into specific top [always researched as much as possible – never news, always relevant) – Subscriber wall?
  • 2x per month: (A solid read about a specific topic [maybe a little generic] – sometimes news, always relevant)
  • 2x – 4x per month: Light reading (Interesting topics)
    • Examples
      • Books I’m reading
      • Podcasts I’m listening
      • Articles I read
      • Apps I’m using (or App reviews – features I’m missing)
  • Regular news (as needed – never sensational, always informative)
    • Examples
      • Channel updates (new features)


(B2c & B2b for all)

  • Amazon
  • Content marketing
  • Digital marketing
    • SEO (meh)
    • Email Marketing (?)
    • PPC (know my why around)
  • News (never gossip, always informative)
  • Web & Design (noob)
    • Overlap: How SEO impacts web & design

Rules to live by:

  • Continous improvement
  • Curiosity
  • Honesty
    • Cut the bullshit
    • Don’t mislead
    • Be transparent
  • Consistency
  • Avoid ambiguity (be concise)
  • Never assume the reader understands, but don’t be condescending
  • Use clear & relevant examples & make use of alternative viewpoints
  • Be proud – it doesn’t have to be perfect, but it should be something you feel happy to show others
  • Steel with the eye: Learn from others but don’t copy (trendsetting instead of following)
  • Be human
    • Talk like a human
    • Participate in the conversation (start it too)
    • Avoid overly salesy language & use jargon only when necessary or when common knowledge
    • Don’t come off as a know-it-all
  • Ethical
    • Give credit where credit is due (images, blogs, quotes)

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