Introduction:
- “I’m a jack of all trades”
- Things I wish I new when I started
- The trusted / go-to source I wish I had when I started
- I will use this blog as a tool to become a better marketer
- “They say write about the things you know. Well this is a little different.”
- Background of PBD
Frequency (per month) :
- 1x per month: Featured post (Deep-dive into specific top [always researched as much as possible – never news, always relevant) – Subscriber wall?
- 2x per month: (A solid read about a specific topic [maybe a little generic] – sometimes news, always relevant)
- 2x – 4x per month: Light reading (Interesting topics)
- Examples
- Books I’m reading
- Podcasts I’m listening
- Articles I read
- Apps I’m using (or App reviews – features I’m missing)
- Examples
- Regular news (as needed – never sensational, always informative)
- Examples
- Channel updates (new features)
- Examples
Topics:
(B2c & B2b for all)
- Amazon
- Content marketing
- Digital marketing
- SEO (meh)
- Email Marketing (?)
- PPC (know my why around)
- News (never gossip, always informative)
- Web & Design (noob)
- Overlap: How SEO impacts web & design
Rules to live by:
- Continous improvement
- Curiosity
- Honesty
- Cut the bullshit
- Don’t mislead
- Be transparent
- Consistency
- Avoid ambiguity (be concise)
- Never assume the reader understands, but don’t be condescending
- Use clear & relevant examples & make use of alternative viewpoints
- Be proud – it doesn’t have to be perfect, but it should be something you feel happy to show others
- Steel with the eye: Learn from others but don’t copy (trendsetting instead of following)
- Be human
- Talk like a human
- Participate in the conversation (start it too)
- Avoid overly salesy language & use jargon only when necessary or when common knowledge
- Don’t come off as a know-it-all
- Ethical
- Give credit where credit is due (images, blogs, quotes)
